Yellow Journalism And Mass Media Essay Example For Students

Yellow Journalism And Mass Media Essay Yellow Journalism And Mass Media Essay It is the news that informs us of the events that change our lives and entertains us when we are seeking something to do. Journalism has been the staple of American life for quite some time and will probably keep the same effect for years to come. Journalism has also changed many lives in American History. Furthermore, I leave you with my essay on the the hype of the early ninteen hundreds; the infamous Yellow Press. Basically, Yellow Journalism was the given name to mass media in the early eighteenth century. We will write a custom essay on Yellow Journalism And Mass Media specifically for you for only $16.38 $13.9/page Order now It consisted of cartoons, illustrations, catchy stories, and things that appealed to the readers interests and values(Mass Media 1). Sometimes the contents were fraudulent and emphasized tragedies. These types of contents sold papers in great volumes and created a large profit for such papers as the New York World and the Journal.(Century 168) The owner of the New York Journal and the overall founder of yellow journalism itself was of the name Joseph Pulitzer. Pulitzer immigrated to the United States from Hungary(Pulitzer 1). Early on in his career he worked as a reporter where he picked up most of his journalism skills. Later on, Pulitzer purchased the New York World. At the time the World was not very successful, but Pulitzer managed to turn it into one of the most successful papers in New York. He managed to make his paper successful by using the many yellow techniques mentioned before. Some people thought these methods were immoral and scandalous(Century 166-172). Velez 2 Pulitzers only real competiton was from a man by the name of William Hearst. Hearst owned the paper by the name The Journal. The Journal was also highly successful. Harsh competition took place between the two papers(Century 172). The major break or turning point in the sensationalism movement was the sinking of the battelship Maine. Soon after the tragedy, the yellow press had a war scare on Spain . For example, the scare- head technique where they would post something to catch the readers eye such a the word massacre or other graphic words that would ingnite the publics interest. As many as five or six publications daily were out relating to the supposed war against Spain. Vicious competition between Hearst and Pulitzer took place over stories. As a result of the need for stories to keep the public interested fraudulent stories developed and outraged many people(Yellow Kid 2). As far as the the publics feeling towards the yellow press they did not take kindly to it. Many people wrote letters to editors complaining on the falsities and other problems. The newspapers and magazines were baned from several respectable places. Among the places that the publications were banned included; libraries, schools, reading rooms, and clubs. The reason people sought to rid of the publications were because of their trashy content and their falsities(Yellow Kid 5). Although the actual origin of the term Yellow Press is still unknown, whether it be the color of the paper or the many cartoons written about the publications including the yellow character the press made a significant impact on society(Yellow Kid 3). The press brought more jobs into the publishing Velez 3 industry and brought a new style to the world of journalism. Although the publications did not go over well with most of the public, they made millions of dollars in profit(Century 167). So may the legacy of the mass media and its founders live on through the journalism of today. History . Yellow Journalism And Mass Media Essay Example For Students Yellow Journalism And Mass Media Essay Yellow Journalism And Mass Media Essay It is the news that informs us of the events that change our lives and entertains us when we are seeking something to do. Journalism has been the staple of American life for quite some time and will probably keep the same effect for years to come. Journalism has also changed many lives in American History. Furthermore, I leave you with my essay on the the hype of the early ninteen hundreds; the infamous Yellow Press. Basically, Yellow Journalism was the given name to mass media in the early eighteenth century. We will write a custom essay on Yellow Journalism And Mass Media specifically for you for only $16.38 $13.9/page Order now It consisted of cartoons, illustrations, catchy stories, and things that appealed to the readers interests and values(Mass Media 1). Sometimes the contents were fraudulent and emphasized tragedies. These types of contents sold papers in great volumes and created a large profit for such papers as the New York World and the Journal.(Century 168) The owner of the New York Journal and the overall founder of yellow journalism itself was of the name Joseph Pulitzer. Pulitzer immigrated to the United States from Hungary(Pulitzer 1). Early on in his career he worked as a reporter where he picked up most of his journalism skills. Later on, Pulitzer purchased the New York World. At the time the World was not very successful, but Pulitzer managed to turn it into one of the most successful papers in New York. He managed to make his paper successful by using the many yellow techniques mentioned before. Some people thought these methods were immoral and scandalous(Century 166-172). Velez 2 Pulitzers only real competiton was from a man by the name of William Hearst. Hearst owned the paper by the name The Journal. The Journal was also highly successful. Harsh competition took place between the two papers(Century 172). The major break or turning point in the sensationalism movement was the sinking of the battelship Maine. Soon after the tragedy, the yellow press had a war scare on Spain . For example, the scare- head technique where they would post something to catch the readers eye such a the word massacre or other graphic words that would ingnite the publics interest. As many as five or six publications daily were out relating to the supposed war against Spain. Vicious competition between Hearst and Pulitzer took place over stories. As a result of the need for stories to keep the public interested fraudulent stories developed and outraged many people(Yellow Kid 2). As far as the the publics feeling towards the yellow press they did not take kindly to it. Many people wrote letters to editors complaining on the falsities and other problems. The newspapers and magazines were baned from several respectable places. Among the places that the publications were banned included; libraries, schools, reading rooms, and clubs. The reason people sought to rid of the publications were because of their trashy content and their falsities(Yellow Kid 5). Although the actual origin of the term Yellow Press is still unknown, whether it be the color of the paper or the many cartoons written about the publications including the yellow character the press made a significant impact on society(Yellow Kid 3). The press brought more jobs into the publishing Velez 3 industry and brought a new style to the world of journalism. Although the publications did not go over well with most of the public, they made millions of dollars in profit(Century 167). So may the legacy of the mass media and its founders live on through the journalism of today. .

Communication in Nursing Practice Essay Example

Communication in Nursing Practice Essay Example Communication in Nursing Practice Essay Communication in Nursing Practice Essay In order to fully discuss effective communication in nursing practice, one first should define communication. As stated in the business directory, communication is â€Å" the two way process of reaching mutual understanding, in which participants not only exchange (encode – decode) information but create and share meaning. â€Å" (www. thebusinessdirectory. com : Nov 25th). Or as in the free dictionary, â€Å"The exchange of thoughts, messages or information by speech, signals, writing or behaviour. † (www. thefreedictionary. com : Nov 25th). As is portrayed in both of these definitions, communication can come in many different forms. Communication is not only verbal. To communicate effectively in the practical setting we must explore all types of communication and in this essay the author will try to demonstrate differing ways of communication, not only with patients but with colleagues, consultants and other persons that enter your domain. VERBAL COMMUNICATION. The majority of our communication is through the medium of speech therefore verbal communication underpins everything we do in everyday life. How we hone our techniques to achieve effective communication in the clinical setting is down to the individual and of course practice. Almost everyone can communicate but it’s the effectiveness of the communication that counts. Bad communication skills can wipe out any good verbal skills in a matter of seconds. How we talk to people needs to be understandable, concise, jargon free but mostly easy for the patient to interpret. We all have some communication skills to bring into practice with us and we can exchange skills whilst going about everyday hospital life. One doesn’t need to be a specialist AE nurse to be able to comfort a distressed relative. Initially, the ability to talk can be difficult and sometimes daunting but the more we practice the better we become. Verbal communication is not just about speech. The tone of voice and the choice of words are very important also. A harsh tone of voice in a sensitive situation would not be at all appropriate. Using technical jargon is also inadvisable. The patient needs to be able to fully understand what they are being told. The simpler the language the better.

5 Tips for Handling your Thesis Data Analysis - Proofed

5 Tips for Handling your Thesis Data Analysis - Proofed 5 Tips for Handling your Thesis Data Analysis When writing your thesis, the process of analyzing data and working with statistics can be pretty hard at first. This is true whether you’re using specialized data analysis software, like SPSS, or a more descriptive approach. But there are a few guidelines you can follow to make things simpler. 1. Choose the Best Analytical Method for Your Project The sheer variety of techniques available for data analysis can be confusing! If you are writing a thesis  on internet marketing, for instance, your approach to analysis will be very different to someone writing about biochemistry. As such it is important to adopt an approach appropriate to your research. 2. Double Check Your Methodology If you are working with quantitative data, it is important to make sure that your analytical techniques are compatible with the methods used to gather your data. Having a clear understanding of what you have done so far will ensure that you achieve accurate results. For instance, when performing statistical analysis, you may have to choose between parametric and non-parametric testing. If your data is sampled from a population with a broadly Gaussian (i.e., normal) distribution, you will almost always want to use some form of non-parametric testing. But if you can’t remember or aren’t sure how you selected your sample, you won’t necessarily know the best test to use! 3. Familiarize Yourself with Statistical Analysis and Analytical Software Thanks to various clever computer programs, you no longer have to be a math genius to conduct top-grade statistical analysis. Nevertheless, learning the basics will help you make informed choices when designing your research and prevent you from making basic mistakes. Likewise, trying out different software packages will allow you to pick the one best suited to your needs on your current project. 4. Present Your Data Clearly and Consistently This is possibly one of the most important parts of writing up your results. Even if your data and statistics are perfect, failure to present your analysis clearly will make it difficult for your reader to follow. Ask yourself how your analysis would look to someone unfamiliar with your project. If they would be able to understand your analysis, you’re on the right track! 5. Make It Relevant! Finally, remember that data analysis is about more than just presenting your data. You should also relate your analysis back to your research objectives, discussing its relevance and justifying your interpretations. This will ensure that your work is easy to follow and demonstrate your understanding of the methods used. So no matter what you are writing about, the analysis is a great time to show off how clever you are!

Information System Briefing Essay Example | Topics and Well Written Essays - 1000 words

Information System Briefing - Essay Example Though, the nature and practices involved in this process can differ from industry to industry, however this process remains extremely critical to the success of the firm. The research suggests that healthcare firms and their staff members (as they are the most important stakeholders who can influence the success of this process) must be knowledgeable and informed on the information before initiating the process of selecting and acquiring an information system for them firm. In addition, all the associated stakeholders must have knowledge of this process, how the goals of their organization comply with the selection and acquiring process as well as the roles and responsibilities each organization’s stakeholder’s perform all the way through this process. In this scenario, one of the initial and most important decisions on which the entire process depends is whether an organization needs to select between outsourcing the IS and/or to bring in information technology expert s in order to work within the task (Hicks, 2013; Beatty, 2013). In the first step, the considering firm should find out what their information requirements are. This can be done by determining their capabilities and tasks they carry out throughout the business environment. It will require them to examine the decisions they make and the information they need to make these decisions. In this scenario, there is need for building an initial system design according to planned system inputs, outputs, processes, and required data bases. In fact, the analysis of these aspects will allow the firms to effectively recognize what information they need, what processes are carried out in order to translate the data into information, what data need to be collected in order to develop the information, and what data need to be stored and maintained for future analysis (Beatty, 2013; Hicks, 2013). After finalizing all the initial requirements, the considering firm should determine their budget. In th is scenario, the firm needs to analyze what expenditure are they willing to use on the complete process. They should determine their budget by keeping in mind all the contexts of the selection and acquiring process. For instance, the requirements and conditions for the new process and what are the benefits that can be achieved through different choices (as discussed above such as in-house development or outsourcing). Without a doubt, answers of these questions will help the acquiring firm to get the accurate direction regarding the implementation of a new information system (Hicks, 2013; Beatty, 2013; Braley, 2013). The firm that is going to acquire and select an information system must determine and set its business goals that it wants to achieve through the implementation of a new information system. In this scenario, a firm must set goals in a way that they demonstrate what is wanted and needed out of the implementation of a new information system. Additionally, the firm should l ist down its goals comprising the goals of staff members independently as well as all together. In the same way, it must include the goals of the front office, all the stakeholders that can be affected through the implementation of a new information system, the goals of the back office, physicians and the goals required to attain patient fulfillment. In addition, the acquiring firm must determine these goals for the reason that these goals will help them establish the tone for how the

Lessons the World Learned in Regards to Critical Infrastructure Due To Essay

Lessons the World Learned in Regards to Critical Infrastructure Due To Sasser - Essay Example This paper illustrates that Sasser spread very rapidly. Sasser surfaced on the internet on April 30th and it had infected 500,000 by May 1st and 700,000 by May 2. Security professionals were fast to respond and a free Sasser disinfection tool was posted by Microsoft on May 2. Nearly 1.5 million copies of the tool were downloaded within 48 hours. People were shocked to know that a computer virus could cause such a physical reaction. For the layman, this was something new and more importantly unbelievable. Most people after the Sasser virus lost trust in the security of Windows XP. Jaschan’s punishment did not fit his crime. He had caused massive damage worldwide and had caused financial losses to big corporations apart from affecting home users. Even though he created virus when he was a minor, he had released the virus on his 18th birthday. Hence, he must have been tried as an adult and not a minor. The intent behind creating the virus is not clear but it is assumed that he cr eated the virus with the intention of getting more business to his mother who ran a computer consultant company.

Fusion :: essays research papers

Fusion reactions are inhibited by the electrical repulsive force that acts between two positively charged nuclei. For fusion to occur, the two nuclei must approach each other at high speed to overcome the electrical repulsion and attain a sufficiently small separation (less than one-trillionth of a centimeter) that the short-range strong nuclear force dominates. For the production of useful amounts of energy, a large number of nuclei must under go fusion: that is to say, a gas of fusing nuclei must be produced. In a gas at extremely high temperature, the average nucleus contains sufficient kinetic energy to undergo fusion. Such a medium can be produced by heating an ordinary gas of neutral atoms beyond the temperature at which electrons are knocked out of the atoms. The result is an ionized gas consisting of free negative electrons and positive nuclei. This gas constitutes a plasma.   Ã‚  Ã‚  Ã‚  Ã‚   Plasma, in physics, is an electrically conducting medium in which there are roughly equal numbers of positively and negatively charged particles, produced when the atoms in a gas become ionized. It is sometimes referred to as the fourth state of matter, distinct from the solid, liquid, and gaseous states. When energy is continuously applied to a solid, it first melts, then it vaporizes, and finally electrons are removed from some of the neutral gas atoms and molecules to yield a mixture of positively charged ions and negatively charged electrons, while overall neutral charge density is maintained. When a significant portion of the gas has been ionized, its properties will be altered so substantially that little resemblance to solids, liquids, and gases remains. A plasma is unique in the way in which it interacts with itself with electric and magnetic fields, and with its environment. A plasma can be thought of as a collection of ions, electrons, neutral atoms and molecules, an photons in which some atoms are being ionized simultaneously with other electrons recombining with ions to form neutral particles, while photons are continuously being produced and absorbed.   Ã‚  Ã‚  Ã‚  Ã‚   Scientists have estimated that more than 99 percent of the matter in the universe exists in the plasma state. All of the observed stars, including the Sun, consist of plasma, as do interstellar and interplanetary media and the outer atmospheres of the planets. Although most terrestrial matter exists in a solid, liquid or gaseous state, plasma is found in lightning bolts and auroras, in gaseous discharge lamps (neon lights), and in the crystal structure of metallic solids.

Digi Marketing Analysis Essay

EXECUTIVE SUMMARY This assignment is about DIGI Telecommunications Sdn. Bhd. (DIGI) company’s strategic analysis of its daily operations. Segmenting, targeting and positioning will clearly show that how DIGI company segments its customers to different types of segments, then they targets those market that will provide profits to the company than lastly positioning them. Then SWOT analysis will provide clear details information about the company’s main strengths and exploit them through opportunities, then understand the company weakness to avoid incoming threats to the company. Just to survive within the competitive market, DIGI should also learn competitors marketing strategy as well so that they can counterattack them just like chess strategy. SITUATIONAL ANALYSIS A situational analysis is where the DIGI Telecommunication Sdn. Bhd. (DIGI) provides the operation of searching an important factor to accommodate the external contingency and internal capability. Then a choice should be decided to overcome all weaknesses and threats along with maximizing the company’s strengths and business opportunity. SEGMENTATION TARGETING & POSITIONING (STP) In order to survive running a business, it is crucial for DIGI to know their market segmentation, targeting and positioning so that DIGI can target their customer accurately and efficiently. After segmentation, targeting and positioning, management will then uses the most appropriate strategies to achieve the company’s goal even faster. SEGMENTATION At this stage, DIGI will have to differentiate their customer into different segments based on their common need or their response to marketing action taken by DIGI. Each of these response will them decide which strategy mix will be used by the company. There are a few ways to differentiate market segments, like demographic, psychographic, behavioral and geographical location. For DIGI, is best to use either psychographic and geographical location segmentation. In psychographic segmentation, customers will then based on the social lifestyle like their daily lifestyle, social class and individual attitudes. DIGI in this section can differentiate customer to high income or lower income customer. In geographical segmentation, customer will then based on their behavior like prior purchases and brand preference. In this section, DIGI may provide phone packages along with well-known brand hand phone like Samsung, Apple and Sony. TARGETING After segmenting customer into different groups, DIGI now will have to choose their targets. There is no strategy suits all kinds of segments, so in order to be effective and efficient, development of the correct strategies is very crucial. There are three general strategies for target marketing and they are undifferentiated targeting, concentrated targeting and multi-segment targeting. In this situation, the appropriate targeting for DIGI to be used is multi-segment targeting. In this target is being used because DIGI has to focus more than two segments and for each of the segments, different strategies must be applied. In this targeting, there are many benefits, but it also quite costly, as it needs more efforts from management, market research and also new promotional strategies to attract more customers. POSITIONING In this stage, positioning is where DIGI will have to develop a product and provide brand image into the minds of the customers. It also involves  advancing customer’s perception to know what does customers experience. DIGI always reminds their customers that choosing DIGI is the smartest choice. DIGI is also well known for yellow man and the logo sign is yellow. To show the unique of DIGI, even the store is painted yellow and it really strikes out the customers view. An effective positioning includes a deep understanding of the competitors’ products as well. DIGI should differentiate their advantages to excel among the competitors. DIFFERENTIAL ADVANTAGES/WEAKNESSES (SWOT ANALYSIS) SWOT analysis is where helps DIGI to understand their strengths and weaknesses, find business opportunities and prevent those upcoming threats. A successful SWOT analysis helps DIGI to seek opportunities and then accomplish them, knowing company’s weakness and then manage them nicely can avoid any up coming threats. SWOT analysis for DIGI is as below: STRENGTHS DIGI always remind their customers that choosing DIGI is always the smartest choice. DIGI always provide smart plans based on customer affordability. Whenever a new electronic device launched into the market, just to catch up with the digital era, new packages will be introduce. Just like when LTE has been introduced to the world, not long then DIGI introduce LTE package to customers. DIGI also has its own customer loyalty. As nowadays, teenagers or even fresh graduate will choose DIGI for its reasonable and affordable rate along with DIGI rarely network failure happens compare to other network communications company. WEAKNESS DIGI telecommunication actually doesn’t have its own satellite yet they still need to rely MAXIS for renting satellite. It would be more appropriate that DIGI can afford a satellite on its own. Their customer service should be  enhance as networking tool its important nowadays, it will cost losses for the businessman who all of the sudden lost contact from the vendor or customers. This will unfortunately causes law cases to the company as the customer will then sue DIGI for network failure causes him all his losses. The customer service staff needs lots of training as well as their have to face many anger customers that have problems with their phone network. It will always be good that DIGI coverage covers more rural areas because they’re its still places where DIGI coverage will not able to covered. OPPORTUNITIES In the network company, due to the enhancing of electronic gadgets, more and more opportunities will automatically come towards DIGI. Once a hand phone gadget like Apple or Samsung launched a new series of smartphones, DIGI will promote along phone packages with the purchase of the hand phone. It wills attracts lots of people who have not owned a hand phone as it includes everything. DIGI telecommunications also provides usage until overseas and they also provide some reasonable overseas rate. Other hand phone supplies will also come to them for cooperation to promote their new series of electronic devices along with providing DIGI telecommunications business opportunities’. On the other hand, DIGI also provides broadband as well and it provides conveniences for businessman to uses DIGI broadband anywhere for their electronic portable computer or even provide Internet line using phone coverage to provide 3G for electronic tablets. THREATS Malaysia has an intense of competition within Telecommunications Company. Many newly entered Telecommunications Company tries to fight for s status within the market but unfortunately fail and ended up bankruptcy. They are MAXIS, DIGI, CELCOM and UMOBILE Telecommunications Company that manage to fight for years within Malaysia and managed to survive. DIGI also frequents faces imitations. When a brand new service or products is launched, a similar service packages will also be provided to the customer from the competitors. Everyone wants to grab these business opportunities but ended  up provide chance for the customer to compare which telecommunication company provides the most reasonable and yet more services for them to enjoy. Because its digital era, all those gadgets staff will obsolete quickly so the market demand its actually very seasonal. When some new stuff is newly introduced, many people wants to get their hand into it, but after a period of time, customer will then gain no more interest in purchasing or even introducing to other people anymore. RECOMMENDED OBJECTIVES AND GOALS In order to achieve the objective, it is crucial for the company to find funds for the company operations. DIGI has to get a strong stand in Malaysia/s market share in order to achieve long term business operation. DIGI has to try to improve their telecommunications skills to provide a better quality of life for the customers and also to improve their ways of living to more digital. DIGI already has its vision of its own that an Excellency of service providing will lead to committed and energetic employees that makes the whole company running fluently. DIGI’s mission is to satisfy customer’s individual needs of requirement for their own communication, connectivity and also their Internet access. The company also successfully bonds its staff together can they grew within a healthy environment and each of them fulfills their duties tremendously. DIGI also provide appropriate returns to their shareholders and they have played am important in improving Malaysian’s lifestyle by providing up to date telecommunications services. In the long term, DIGI will try their best to increase share values by giving innovations and best telecommunication services to the Malaysian’s market. RECOMMENDED MARKETING STRATEGIES AND PROGRAMS DIGI telecommunication competitors are MAXIS telecommunication. In order to be successfully within a market, it is also important to study competitors marketing strategy as well. DIGI has successfully established Excellency, so DIGI will continue to make things simple so that they can understand their customers truly. They also can try to balance the cost optimization exercise  just to meet higher levels of customer satisfaction. Because this is digital era, it is also important to continue improve the system by relooked at all of the business process and activities that already have been done and try to improve them by making them much more efficient. CONCLUSION In conclusion, the best and appropriate strategy for DIGI Telecommunications is product development strategy. This is because that developing new and improved products in the future or even modifying existing product and services can make them more outstanding appearances compared to the competitors. With the up to date service network provider, DIGI can continue operates smoothly by providing excellent service to the customers. This plays an important role in the long term for DIGI. Unfortunately it will still remain highly competitive due to technology advancement and competitor’s spirit, as long as DIGI keep developing and modifying, DIGI products and services will attract more and more subscriber’s customers. The point is the most important for the global consumer as the usage of mobile network is extremely important in daily life nowadays. 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