Recommendations Solution for Marketing Issues Case Study

Recommendations Solution for Marketing Issues - Case Study Example However, in the recent times, it can be said the airline carrier is plagued with various issues ranging from decreasing stock prices to fall of consumer loyalty as well as rising operating costs. This particular memo is in response to the marketing tactics that can be used to consolidate the airline’s position in the global market, while dealing with the issues related to fall in customer loyalty. It also needs to be mentioned that while designing the approach, focus was given on minimizing the operating cost of the airlines. Recommendation The recommended solution for the issues faced by the airline company on the lines of depreciating customer loyalty for the airlines is multi tiered in nature. Firstly, Classic Airlines, needs to focus more on listening to its customers, since they are the key revenue generator for the airlines Secondly, the airline needs to enter into a code sharing practice with another airline so that the company can get a strong and high flow of steady c ustomers. Analysis and Support of the Recommendations It is of considerable importance to highlight that the airline company has been facing tremendous issue in regards to depreciating consumer loyalty. The issue has been further complicated since the existing customers of the airlines, who fall in the frequent flyers category has demonstrated a dip in the frequency of usage of Classic Airlines. It has been assumed that the dip in the case of existing customers may be emerging either because of the issue related to choosing alternative airline or the factor of related to challenging scenario for the overall economy. It also needs to be highlighted that the airline is also facing multiple other issues. Talking specifically about the various other issues, the first thing that needs to be highlighted is the issue of price cut taken by Classic Airlines. It needs to be mentioned that the airline in the recent past has initiated a price cut for its airline services for the passengers. Nee dless to say, that though this was a complimentary move done while trying to tackle the past airline issues as well as the price cut drive from the competitors, this further resulted in the limiting of the revenue generating abilities of the airline company. The second issue is that the airline has been facing an issue of increase in operating costs for quite some time. As a necessary counter measure, the top management of Classic Airlines has initiated the mandate to significantly attain a 15 % reduction in costs. It needs to be highlighted that the presence of these additional issues has significantly resulted in the process of limiting the options that can be utilized for providing significant recommendations to the airline’s current problems related to fall in consumer loyalty. While talking in regards to the process of providing recommendation, it can be said that the very first step will be to opt for listening to the customers. Talking in more details, it can be said t hat the Classic Airlines already has in place, a very high end customer relationship management (CRM) system, which have the potential to provide more operational functions as compared to the ones that are being currently used. As of the recent customer feedbacks received, it has been realized that the current CRM system is too much automated in nature and lacks a human powered interaction. The current CRM system has the ability to integrate phone channels with the currently existing web channels. Though adding a human interaction interface in the current CRM system might prove costly, yet it will help in listening to the

My First Day at Au Essay Example for Free

My First Day at Au Essay Most people’s first day at college is the most stressful day of their lives because they don’t know what to expect or they just don’t want to go through an embarrassing situation, but for me it was the most exciting day of my life. First, I met new people who shared my interests, second it was a whole new experience for me in which success depended on me, and third it was the first day that I started studying something that I really liked. Finally I won’t forget it very easily because lots of things were accomplished in my first day at AIR UNIVERSITY First I met lots of people who were as excited as me for their first day at college. I really enjoyed that day because everybody I talked to were people who were going to Electrical Engineering with me, so we shared the same interest. My new friends and I talked a lot that day about the first things that crossed our minds, and then we exchanged our emails. In my case I tried to look for the people who were completely interested in the program, the ones that were 100% of what they were doing and that they were not going to drop out the program in afew months. Second, for me it was an amazing experience that I had never gone through in my life. For the first time in my entire life I was studying something that I was really into of. Studying Electrical Engineering for me was the best choice because I knew that I was meant to study this. The other new thing is that succeeding depended exclusively on me; nobody was going to be pushing me to study or to prepare my homework. This new stage in my life was totally new for me and it was something that I had to get used to.. Finally, I won’t forget that day because it was one of the most special moments of my life. That day I received more things of what I had expected, I got friends.I realized that there was something that I was really good at.I have no regrets, these last few days have been the most remarkable and greatest days of my life.

Ethnic Minorities in Oregon

Ethnic Minorities in Oregon According to the United States Census Bureau, â€Å"American Indian and Alaska Native alone consists of 1.8% of Oregon’s population, when white alone stands for 88% of Oregon’s population†. Not only is race and ethnicity a physical attribute of a person, but it is also different ways of seeing and understanding the world. Recently I had the privilege to interview my uncle, and his Native American past to get a better insight on his experiences with discrimination and rejection. Discrimination comes in many different forms, but overall it is when one excludes one from social participation based on their ethnic and cultural background. Our society has made tremendous progress when dealing with racial discrimination, but injustice still remains today. To provide you with a little background, Ray Castro grew up in Ashland Oregon were he lived in a shack with his mother until he was 15. They had no running water, no electricity, and no bathroom, â€Å"It was literally a storage shed on a couple of acres,† he proclaims. Their house was located on ten acres and was four miles off of any major road. He spent every night sleeping on the floor with a blanket and a sweatshirt as a pillow. Privacy was not an option, â€Å"if you had to crap you dig a hole†. When they needed to shower they would take one from a bucket that they had heated water previously on the gas stove. His high school diploma was the only education he received. At 15 his grandparents, which he calls nana and tata, took him under their wing and was kind enough to let them into their home with open arms. I asked if his father was ever in the picture he thought long and hard on the topic and with little effort he says that â€Å"he was a dead beat, I wouldnà ¢â‚¬â„¢t give him the satisfaction of even talking about him in this interview†. I respected his wishes and moved on to my next topic. At this point I felt like I was drilling him with questions that he was clearly not impressed with. When he reached high school his grandparents kept him busy with sports therefore he would stop getting into trouble. He wrestled throughout his entire high school career and worked sense he was in 7th grade. As you could imagine because of his living situations he grew up on government assistance as well as all medical insurance was provided by the Indian Clinic. Moving on to his later years in life, at the age of 19 Ray packed up his small bag that he had and was fortunate to move to California where he could work for the city of Roseville and city of Folsom California for about 7 years then was promoted to work at High Desert State Prison, which is a maximum security prison. After Desert, he was promoted to sergeant at Folsom State Prison with nothing but a high school diploma, but because he had so much experience and was dedicated to his job he has constantly pushed through the struggles to make it as far as he can in life. He now has been department of corrections at Folsom state prison for 15 years now. To spice up this exciting conversation I stopped drilling him with one-word questions. I asked him about his cultural background and with excitement in his voice he replied with â€Å" I’m Native American even says so on my birth certificate!† from the sound of his voice you could tell there was pride and honor behind his words. Knowing that he was Native American before the interview I did some research therefore I can figure out the questions that were important and satisfied my paper, because I showed interest in what he is most proud of he opened up. He told me he is apart of Blackfoot, which derived from the black-dyed moccasins that were worn by tribal members during the time of early contact with non-Indians, hints where they get their name. I stated, â€Å"From my research I know that the Blackfoot Indians consist of four different tribes, each tribe having their own tribal leader: The Blackfoot/ siksika, blood/kainai, Pikuni/Peigan, and the North Peigan Pikuni , which one were you apart of?† with impression in the tone of his voice he says, â€Å" wow I’m impressed, you’ve done your research, and to answer your question none, I was apart of Blackfoot and San Juan where I banded mission Indians.† During his time of membership with the Blackfoot tribe the roles that previously existed were mainly distinguished. Because they are losing population within their tribe their roles begin to decrease, but he did keep in touch with the Blackfoot culture by dancing in pow wows and continues to play the drums in performances, they have Indian superstitions, the house is decorated all in Indian items, and they continue to have celebrations at other cities of family members filled with cultural foods like fry bread. Keep in mind that Ray is 6 foot 4 inches weighting 300 pounds of solid muscle. As I sat there and stared at him I asked, â€Å"Have you personally ever been discriminated against because of your culture?† He laughed and asked if I was kidding. â€Å"I was born in a town where at the time the people of the town did not like Indians so they would always help white people before me in stores.† Which I find ridiculous! There’s one thing to discriminate against a culture, but a young kid is absurd. â€Å"During his childhood do you feel that your cultural background affected your thoughts, values, viewpoints, work life, and social experiences?† He claims that he wouldn’t change his childhood for the world. Even with the hardship and the buckets of water he had to shower in his cultural background taught him to view no one has evil, and honesty is the basis of leading an honorable life, that all people deserve respect whatever their age or rank. He asked me to close my eyes, and to think about this- â€Å"have you ever been in the mall and think, I could very well be the only person of my race (American Indian) out of a thousand people in this mall. That’s a crazy thought, but very possible. This thought crosses my mind everyday, every time I step into a large population of people.† This amazes me because I have never had to experience this. Never once have these feeling crosses my mind. I have in situations where I haven’t felt included but that’s more than a feeling of one not being included, it’s a feeling of hatred. In this day in age I do believe that racism still does exist but the media blows it out of proportion. This is probably because this is one of our main communication sources. He is a firm believer that media enhances the small problems we have. It’s all-negative, the first thing you hear about is murder, rape, death, then negative views on our government. Many people call Native Americans Red Skins, which is suppose to be an insulting name toward their culture. Ray believes that Its just â€Å"some non-natives pushing the name change because they think it offends us, but it really doesn’t offend us which is the funny part†. I do believe that people constantly try and punish Native Americans due to the overzealous campaign that try to punish all Indians for the alleged offense of a few tribes. He informed me what offends natives is people who feel sorry for us; natives are strong prideful and patriotic people. More American Indian men have volunteered to fight in World War One, World War Two, and the Korean war than all other races combined. They are very prideful people who strive to come together to create a better union. In the minds of Native Americans they think that if ethnic people are claiming racism makes them unemployed or a criminal, its just an excuse to not work hard and they are weak minded people, no matter the race. They work hard and don’t want ones pity. They work for what they got and they truly believe that what they have is what they have worked hard for. Throughout this paper I realized that racism is still a big part of our culture today, and I truly believe that it’s always going to be a problem. As awful as that sounds, we can’t accept the fact that there are other types of hair color, skin color and beliefs. We will never all be the same, but we need to accept that and stop the discrimination. I learned so much from this opportunity and am so glad that I got the chance to learn more about Ray and what is most important to him.

The Battle Over Same-Sex Marriage Essay -- Gay Marriage

Same-sex marriage has grown into to a national issue. In 2003, the Massachusetts Supreme Court ruled that same-sex couples had the right to marry which provoked a firestorm of debate. The discussion extends from private livings rooms and local watering holes; all the way to the floor of the U.S. Congress and the White House. The debate about same-sex marriage has become a hot button issue, which pits secular-progressives who support gay-rights against religious and social traditionalists fighting for the sanctity of marriage. When La Shawn Barber, Anna Quindlen, Andrew Sullivan and the editors at National Review wrote their opinion pieces regarding the topic of same-sex marriage the debate had already been raging for many years and it still is today. Freelance writer La Shawn Barber and the editors of National Review oppose same-sex marriage and argue that legalizing same-sex marriage would fundamentally redefine marriage and weaken it as a social institution. Conversely, contributing editor of Newsweek magazine, Anna Quindlen, and â€Å"The Daily Dish† blogger Andrew Sullivan support same-sex marriage and stress that same-sex couples should be treated no different than heterosexual couples, including when it comes to the right to marry. In â€Å"The Loving Decision,† Quindlen uses the example of the historic court case Loving v. Virginia, which legalized interracial marriage, to argue that homosexuals should be allowed to marry whomever they want. Quindlen maintains that the Loving v. Virginia case is applicable to the modern-day fight for same-sex marriage because this is an issue of civil rights violations, much like the original case from 1968. In contrast, Barber, counters in â€Å"Interracial Marriage: Slippery Slo... ...Department of Public Health. Massachusetts Supreme Judicial Court. 18 Nov. 2003. Print. Quindlen, Anna. "The Loving Decision." The Daily Beast. Newsweek/Daily Beast, 14 Nov. 2008. Web. 28 March 2015. . Sullivan, Andrew. "The Right's Contempt For Gay Lives." The Atlantic. 8 Apr. 2009. Web. 28 March 2015. . Vamburkar, Meenal. "Coulter To Hannity: Liberals Use Judicial Activism To Invent Rightsâ„ ¢ Like Abortion, Gay Marriage." Coulter To Hannity: Liberals Use Judicial Activism To Invent Rightsâ„ ¢ Like Abortion, Gay Marriage. 5 Apr. 2012. Web. 28 March 2015. .

English Language Essay

English is the universal language; thus, the need for its mastery is a must. Its diverse concepts need be learned in detail so that the communication between two conversing parties could be made in an efficient and effective manner. In achieving this end, my English writing teacher has greatly contributed to my learning of the intricacies of the English language.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This English writing class under my teacher was the best class I attended so far. It was a very engaging class where everyone had the chance to interact with each other academically; thus, everyone improved intellectually at the same pace. My teacher enthusiastically elaborates on certain aspects of a lesson which I had difficulty comprehending; the assignments were excellently explained as well as the giving of lecture instructions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some instructions in the writing class were complicated, but my teacher took meticulous efforts to simplify these into easily comprehensible lessons. I took great interest in writing essays because I knew that my teacher grades them honestly and fairly; hence, this enabled mo to appraise my standing in class and to improve on other facets of writing in which I am not particularly good at.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I learned a lot under my teacher’s tutelage; not only academically, but also on those that pertain to life outside the portals of the academic institution. A lesson that reverberates in my mind is that we should do our best in everything that we do. I learned this particular lesson when I wasn’t able to get a good grade for one of my essays; thus, I have to always do my best in every essay that I write. Eventually my perseverance paid off, I got good grades for my subsequent essays.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   English writing is not at all that complex if someone is there to assist you in your endeavor to learn the English language. The right person for the job is a first-rate English writing teacher.

LAW 531 Week 1 Knowledge Check Essay

Which of the following is true of a corporation? Corporation owners are only taxed once on earnings. A corporation terminates upon the death of an owner. A corporation is a separate legal entity. Corporation shareholders are subject to unlimited personal liability. Correct 2 There are two general partners, each of whom contributes $5,000 in capital to a limited partnership. There are two limited partners, each of whom contributes $20,000. The total amount of capital contributed is $50,000. The limited partnership agreement does not stipulate how profits and losses are to be allocated. Assume that the limited partnership makes $300,000 in profits. Under the Revised Uniform Limited Partnership Act (RULPA), how much would each partner receive? Each general partner would receive $30,000, and each limited partner would receive $120,000. Each general partner would receive $50,000, and each limited partner would receive $100,000. https://newclassroom3.phoenix.edu/Quiz/Quiz.jsp?launchPresentationR†¦RIS:43590667&serverTime=2013-08-20T04:23:56.746+00:00#/view/result Page 1 of 6 8/19/13 9:24 PM Start Over All partners would receive $75,000, regardless of whether he or she is a general or limited partner. Each general partner would receive $120,000, and each limited partner would receive $30,000. Correct 3 Which of the following is true regarding mediation? A mediator does not make a decision or an award. If a settlement agreement is not reached in mediation, then the parties hire a new mediator. Was created by the Federal Mediation Act of 1925. A settlement agreement is never reached with a mediator. Correct 4 George has served Mary with a complaint alleging breach of contract. Mary has never been sued before and as such, she seeks your advice on what to do with the complaint. You advise that she answer George’s complaint but do not provide any affirmative defenses that George can use against her answer George’s complaint by admitting or denying the allegations George has asserted against her write a letter to the judge saying that George is mistaken should not respond to George’s complaint as an answer implies an admission Correct 5 Which of the following is true of arbitration? A judicial referee makes recommendations to the parties. One party usually drops the case. Parties can introduce evidence to support their case. A resolution may or may not be reached. Correct https://newclassroom3.phoenix.edu/Quiz/Quiz.jsp?launchPresentationR†¦RIS:43590667&serverTime=2013-08-20T04:23:56.746+00:00#/view/result Page 2 of 6 8/19/13 9:24 PM 6 Which of the following is one of the major purposes of a settlement conference? To conduct discovery for a case To contest the local court rules To facilitate the settlement of a case To structure a settlement payment schedule Correct 7 What is the effect of having a corporation as the general partner of a limited partnership? Each shareholder of the corporation will be treated as a limited partner of the limited partnership. The liability of the corporate general partner will be limited to the amount of its assets. The limited liability of the corporation will result in the limited partners having greater liability than they would otherwise. Each shareholder of the corporation will be treated as a general partner of the limited partnership. Correct 8 Which of the following is true about the choice of business entity for an entrepreneur? The choice is determined by the Internal Revenue Service based on all the facts and circumstances. The choice takes into account many factors, including finding an option that has all the characteristics desired. The choice is determined solely by whether the primary business is services or goods. The choice is determined solely by the amount of capital invested. Correct 9 Which form of alternative dispute resolution occurs when the parties choose an impartial third party to hear and decide their dispute? https://newclassroom3.phoenix.edu/Quiz/Quiz.jsp?launchPresentationR†¦RIS:43590667&serverTime=2013-08-20T04:23:56.746+00:00#/view/result Page 3 of 6 8/19/13 9:24 PM Minitrial Arbitration Conciliation Mediation Correct 10 Fred and Ginger are general partners in a business. They decide to purchase a building for the partnership. Ginger will put up the money for the building, and Fred will complete the remodeling. While inspecting the building, Fred is informed that the building is packed full of asbestos. He fails to tell Ginger of the presence of the substance. They buy the building and go into business. During the remodeling of the building, people from the neighborhood begin complaining about the dust from the building. Some of them even threaten to sue. Who is liable? Fred is liable because he was put on notice of the presence of the substance. Ginger is not liable because she did not have actual knowledge. Neither Ginger nor Fred are liable personally, nor is the partnership, as they did not put the substance in the building. Both Ginger and Fred are liable, regardless of the circumstances, by virtue of the fact that they are partners. Ginger is liable because she is the one who purchased the building. Fred is not liable, even though he had actual knowledge, because he did not purchase the building. Correct 11 Martha started a flower shop as a sole proprietor. After 1 year, she was forced to close the shop because business was so bad. At that time, the business assets totaled $50,000, but the business liabilities totaled $125,000. Which of the following statements is true? Martha’s business creditors can collect only the $50,000 of business assets. Once Martha terminates the sole proprietorship, she is no longer liable for the $50,000. Martha’s business creditors can collect only the $50,000 now, but if Martha ever goes into business again, they can get the assets of the new business. Martha is personally liable for the additional $75,000 owed to business creditors. Correct https://newclassroom3.phoenix.edu/Quiz/Quiz.jsp?launchPresentationR†¦RIS:43590667&serverTime=2013-08-20T04:23:56.746+00:00#/view/result Page 4 of 6 8/19/13 9:24 PM 12 Which type of business formation is typically reserved for professionals such as accountants, lawyers, and doctors? Limited Liability Company (LLC) Limited Liability Partnership (LLP) Franchise S-Corporation Correct 13 Which of the following is true in the creation of a general partnership? The name selected cannot indicate that it is a corporation. The business name must have the names of all the partners. The business cannot operate under a trade name. The business name cannot be a fictitious name. Correct 14 Which of the following is true of The Federal Arbitration Act? It permits an appeal for all arbitration awards. It provides that arbitration agreements are valid, irrevocable, and enforceable. It applies only to breach of contract disputes. It governs all types of alternative dispute resolution. Correct 15 When parties agree in advance to adhere to an arbitrator’s decision and award, it is known as binding arbitration https://newclassroom3.phoenix.edu/Quiz/Quiz.jsp?launchPresentationR†¦RIS:43590667&serverTime=2013-08-20T04:23:56.746+00:00#/view/result Page 5 of 6 8/19/13 9:24 PM arbitrator discretion appealable mediation Correct 16 The Black Squirrel limited partnership has been in operation for many years, but has recently fallen on hard times. The partners have decided to dissolve, although there are few assets remaining in the partnership. Shortly after the partnership filed its certificate of limited partnership, the partners had the foresight to incorporate into their partnership agreement a provision that, in the event of dissolution, the assets would be distributed in payment of claims first to limited partners, then to general partners, then to creditors. Hilda is a limited partner and feels relieved that she will receive at least a portion of her capital. Henry, one of the general partners, said that this provision is void and unenforceable. Which of the following best describes this situation? The provision placing limited partners ahead of general partners is unenforceable, thus all partners would be on an equal footing and ahead of creditors. The provision placing the partners ahead of creditors is not enforceable, but the priority of limited partners over general partners is enforceable. The distribution of assets in the event of dissolution is one of the few provisions where the Revised Uniform Limited Partnership Act does not allow modification. The distribution, as called for in the agreement, would be enforceable if it had been included in any filings related to the limited partnership. Incorrect https://newclassroom3.phoenix.edu/Quiz/Quiz.jsp?launchPresentationR†¦RIS:43590667&serverTime=2013-08-20T04:23:56.746+00:00#/view/result